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Post by juthi52943 on Dec 27, 2023 5:29:31 GMT
Another advantage of promotion through PPC campaigns is the ability to very clearly measure the efficiency of the investment. Practically you will always know how much profit each leu invested in advertising returns an extremely used measurement unit in the sphere of paid online promotion called ROAS Return of Ad Spend. Finally another equally important advantage of paid promotion campaigns is the retargeting opportunity. Every major platform that supports the Job Function Email List configuration of PPC campaigns Meta Ads Manager Google Ads Platform TikTok Ads Manager LinkedIn Ads Manager etc. offers you in addition to comprehensive data related to the performance of the campaigns see the previously mentioned advantage the possibility to run retargeting campaigns of potential customers who have already interacted more or less involved with your ads. Regardless of whether the users have already made a conversion purchase appointment etc. depending on the objective of your business clicked on the ad without buying or just saw the ad displayed in front of them without interacting with it the function of retargeting lets you display ads again in front of them which can either stimulate those who haven't bought yet discounts extra benefits freebies etc.
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