Post by ivykhan885 on Mar 7, 2024 9:14:32 GMT
Before talking about email marketing trends in 2017, some premises need to be made. First of all, it is important to underline the effectiveness of this tool - one of the first born in the world of digital marketing - and the fact that, despite the belief that it is slowly going out of fashion, the data tells us a completely different story. Trust Ediscom for your DEM campaigns , discover the advantages of our tailor-made solutions! For info click here ! Email marketing trends 2017 Share on Facebook Share on LinkedIn REQUEST INFO ON DEM SOLUTIONS! According to the Data & Marketing Association , in fact, DEM still reigns supreme among the various Direct Response channels and, in 2017, the ROI has so far reached 124% . What accounts for its success? Two aspects which, when combined, certainly make the difference and which are characteristic of this tool: the low costs and the high conversion rate . Having said this, let's now try to understand what the trends will characterize email marketing in 2017 and, above all, what will be the aspects on which to focus our attention to create successful campaigns. One of the top trends.
email marketing , probably the top trend on which many experts will spend their energy in the immediate future, is interactivity . What we will want to focus on, in fact, will be an increasingly less static content that contains, within it, animated images or even videos. A new trend which will certainly only further increase the already high response rates of email marketing whose success is precisely due to its originality, a factor that makes it one of the best performing digital marketing tools . Very important, then, will be the issue regarding the possibility of automating content to solve the Australia Telegram Number Data problem of their creation and that of the devices to which campaigns should be addressed. It is no secret, in fact, that devices such as smartphones and tablets are increasingly an integral part of everyone's lives and, consequently, it has now become essential to organize campaigns that contain a responsive design , perfectly viewable in any tool the user decides to use ( PC, smartphone, tablet…). Given the increasingly consistent supremacy of mobile over desktop, it will be equally important to take into consideration the possibility of creating content characterized by a more colloquial tone , increasingly shorter and more incisive and in all respects similar to a classic text message (the ideal length is estimated between 50 and 125 words).
Everything said so far is already more than enough to understand how DEMs are an absolutely successful tool if used in the right way, but there is still at least one aspect to consider: targeting . In fact, it is a trend that has grown exponentially in recent years and is increasingly popular and, therefore, a potential to be fully exploited in your campaigns. In fact, email marketing gives the possibility of targeting a very specific audience (potential customers) , a factor due in particular to two aspects: the greater probability of obtaining a response from users and, no less important, the awareness of millenials on the methods of collecting emails. data, a perspective that makes this type of user much more demanding and which, we rightly say, demands that this information be used to their advantage . It 's true, we have already said a lot, but there is still one aspect to absolutely consider and among the top email marketing trends of 2017: Omnichannel . If you want to create a successful campaign, favor this strategy over Multichanne l. What does it mean, concretely? It means using the various
email marketing , probably the top trend on which many experts will spend their energy in the immediate future, is interactivity . What we will want to focus on, in fact, will be an increasingly less static content that contains, within it, animated images or even videos. A new trend which will certainly only further increase the already high response rates of email marketing whose success is precisely due to its originality, a factor that makes it one of the best performing digital marketing tools . Very important, then, will be the issue regarding the possibility of automating content to solve the Australia Telegram Number Data problem of their creation and that of the devices to which campaigns should be addressed. It is no secret, in fact, that devices such as smartphones and tablets are increasingly an integral part of everyone's lives and, consequently, it has now become essential to organize campaigns that contain a responsive design , perfectly viewable in any tool the user decides to use ( PC, smartphone, tablet…). Given the increasingly consistent supremacy of mobile over desktop, it will be equally important to take into consideration the possibility of creating content characterized by a more colloquial tone , increasingly shorter and more incisive and in all respects similar to a classic text message (the ideal length is estimated between 50 and 125 words).
Everything said so far is already more than enough to understand how DEMs are an absolutely successful tool if used in the right way, but there is still at least one aspect to consider: targeting . In fact, it is a trend that has grown exponentially in recent years and is increasingly popular and, therefore, a potential to be fully exploited in your campaigns. In fact, email marketing gives the possibility of targeting a very specific audience (potential customers) , a factor due in particular to two aspects: the greater probability of obtaining a response from users and, no less important, the awareness of millenials on the methods of collecting emails. data, a perspective that makes this type of user much more demanding and which, we rightly say, demands that this information be used to their advantage . It 's true, we have already said a lot, but there is still one aspect to absolutely consider and among the top email marketing trends of 2017: Omnichannel . If you want to create a successful campaign, favor this strategy over Multichanne l. What does it mean, concretely? It means using the various